Corporations have figured out that tapping into the blogosphere is a great way to build relationships with customers. As the blog world has doubled in size every five months, companies are finding they can use its power to build communities around their brands.
Blogs enable you to establish your brand as the trusted source. In addition, blogs let you “tell the story” of your brand over and over again, allowing your customers to become both familiar and comfortable with it, something static websites can’t do. Manifesting your brand with a blog allows for personalization, which is something that static websites can’t do either.
Not only will consumers talk to you via your blog, they also will talk to one another. Your readers can become your best brand-building evangelists, helping you to spread your message and your presence throughout their networks.
Blogs are word of mouth-supercharged. The best marketing that ever was, is, or ever will be is word of mouth. There is no dollar value you can assign to having someone else talk positively about you, and your services.
So what are you waiting for? Go start a blog today!