Category Archives: Marketing
Apr29

Essential Elements of an Optimized Press Release

Most marketers know the value of a well-timed press release sent to local, regional, or national media outlets. Unfortunately, many don’t realize the value of a press release that has been optimized for the search engines. Used properly, press releases are a search engine optimization tool that can drive…

Apr22

Tips for Using Video Marketing

If you want to remain competitive in the online marketplace, a static website with text-only content is no longer enough to attract the attention of people in your target audience. Video marketing is one of the hottest trends of the year, but many business owners struggle to use this…

Apr08

How to Ensure Consistency in Your Marketing Messages

Consistency is one of the most important aspects of any marketing campaign. When you send inconsistent marketing messages, you run the risk of confusing people and making it harder for them to understand the value you provide with your products or services. Consistent marketing messages make it easier for…

Apr02

Easy Ways to Generate More Blog Content

WordPress blogging is one of the best ways to connect with your audience – but only if you update your blog consistently. Readers like to see you post new content on a specific schedule, such as every Thursday or twice each week. If you don’t have a lot of…

Mar14

Top SEO Tips for Blog Owners

Search engine optimization changed the world of online marketing forever. Once website owners realized that you could optimize your website for the search engines, many blogs shot to the top of Google and other popular search engines. Unfortunately, Google released the Panda update and other changes to its algorithm…

Mar11

Top Social Media Trends for 2013

Social media is much more than sending a few tweets and posting on Facebook. Every year, the social media field continues to develop, giving small business owners and corporations the opportunity to interact with their customers. As a business owner, you should be reviewing these trends and determining which…

Feb21

How to Use a Corporate Blog as a PR Tool

Blogs are not just for small business owners; large corporations also use blogs to attract new customers, resolve customer service issues, and spread the word about their products and services. Corporations also use blogging as an inexpensive public relations tool, reducing their marketing costs and building stronger relationships with…

Feb18

Five Social Media Mistakes You Must Avoid

Social media gives marketers an opportunity to interact directly with prospects, making it easier to build strong business relationships. Whether you tweet about your business or use Facebook to let people know about special promotions, social media is a must for any successful marketing strategy. Unfortunately, social media has…

Oct22

WordPress SEO Tools for Business Blogs

Most business owners use their blogs as a tool for improving their search engine positions — which essentially means making sure your website shows up in the Google results for search terms your clients might use. Ideally, you want to be found within the first few pages. One way you…

Oct01

How your blogs can stand out on the search results page

If you’re blogging for business, you want to see results in the form of click-throughs to your website from the search engine. More specifically, you want to increase traffic coming to you from Google, because it is the premier search engine used today. Have you ever entered search term into…