Posted via @Twitter on February 1st, 2011

This weekend the National Football League will crown a new champion while many large companies will profit from interactive social media campaigns leading up to and during the Super Bowl.

What I find truly fascinating is social ad campaigns and viral videos are more prevalent in the strategies for big spending brands. So you do not have the $2.8 million to $3 million for each 30 seconds of commercial time in Super Bowl XLV. The low cost social media used by these same companies are a best practice that merit attention.

Read on…