Children’s dreams and ambitions change over time, just like technology evolves. New opportunities in the job market are allowing for old school Marketers – those of the print and mail ilk – to learn new ways to deploy their brand using the technology in Social Media platforms.
As kids we were asked that question countless times, and would most likely answer with a “sky-is-the-limit-shoot-for-the-moon” career description. I always wanted to be a professional athlete or President of the United States, describing my dream career as “pitching for the Minnesota Twins in Game 7 of the World Series, then being elected to the highest office in the land, where I would have the power to end all wars, FOREVER!”
I am a Social Media Marketer who just happens to blog. I spent over 20 years working in a large corporation, carving out my niche as an early adopter of new technologies, including it’s first ever social media marketing presence.
The exploration into our Digital Social Marketing was an uphill climb, a marathon not a sprint. Showing our business leaders facts, market research, and success stories eventually turned hesitations into approval. In upcoming posts, I promise to share with you many examples of effective blog and social media platforms to use in your presentations to business leaders.
As recent as 2008, there were very few job descriptions with the words “Social Media” included. Today there are hundreds! Career sites now post thousands of jobs titled with Social Media, including:
- Marketer
- Strategist
- Blog Writer
- eMarketer
- Public Relations
- Manager
- eLearning
- Project Coordinator
- Digital Analytics
- SEO.
As corporations continue to ramp-up their acceptance of social media as a viable means to deploy their brand, the jobs will be there. This requires that high-level decision makers, with business acumens focused on ROI, profit numbers and public relations, evolve right along with the technology.
