Following Others
Sure, you want people to follow you on Twitter, but you also need to follow others. Use the Twitter search function to find other people with similar interests. If you run a blog about knitting, look for Twitter users who have blogs about crafts, needlepoint, knitting, cross-stitch and related hobbies. Follow them and respond to their tweets so you build valuable relationships. Getting involved in the Twitter community before you tweet about your blog is a great way to make a good impression.
Generate Ideas
Twitter is a useful tool for collecting information from your target audience. Take some time to ask questions about the topic of your blog. If you’re a marketing consultant, you might ask what people think about using Facebook or LinkedIn as marketing tools. Not only will you be engaging your followers, you might also get some great ideas for new blog posts based on their feedback.
Comment Notification
If one of your blog posts generates valuable discussion among several commenters, let your Twitter followers know about the comments. Send a link to the comments section of your post so that other people can weigh in on the topic. In some cases, the feedback you get from your commenters will be of great value to your Twitter followers.
Special Offers
Tweeting about special offers or promotions is another way to attract attention to your blog. If you are running a contest or giving away a special prize, tweet a link to all the details so your Twitter followers have the opportunity to sign up. Once the contest ends, tweet the winner a congratulatory message. Some professionals offer free consultations or site reviews to those who respond via Twitter. This is another valuable way to gain followers and drive traffic to your blog.
