Whether a supporter of the politics of our current President, or not, I admire our administration’s persistent use of social media. In a previous post, I promised to keep readers armed with ideas and examples of best practices. Recent activity from our President’s blog demonstrates a business case for large scale, meaningful communication.
From President Obama’s campaign right up to the State of the Union address in 2011 he has been a proponent of blogs & social media. Businesses should take notice.
Saving my critque of the President’s blog for another day, I love how the current administration used social media tools with the recent State of the Union address. The strategy included a unique, content generated “Your Interview with the President” YouTube video. Over 142,000 questions were submitted and 1,382,00 votes were cast to select the final questions for the interview.
For lack of a better description, I think this is a really cool use of social media. Imagine a prominent member of your business being featured in a similar campaign. Along with serious issues submitted to President Obama other more human questions were used. Some examples included:
- What is you favorite and least favorite part about being President?
- What was your favorite class in college?
- Who will win the Superbowl, Pittsburgh or Green Bay?
- What did you get Michelle for Valentine’s Day?
- What is your favorite YouTube video, and why?
- It is cheaper to feed kids Fruit Loops than fruit. What are you going to do to reverse that?
The President’s example of open and prevalent use of social media is a great success story.