The landing page is the first thing readers will see when they visit your blog or a website. Others use landing pages as a one page “brochure” listing key points of whatever you are trying to promote, in hopes to close a sale. Not only is it your pitch to potential readers, but it’s the determining factor for every visitor’s first impression, and that makes it a crucial component of your site’s success.
In the world of online marketing, it’s common knowledge that a visitor makes up their mind about a website (either to stay or leave) in the first few seconds.
So what makes a good landing page? Something that catches the reader’s attention. You want to give them just enough to make them stay without overdoing it. Pages packed with endless amounts of irrelevant content tend to foreshadow your site and make it appear less relevant than the information they’re looking for.
Google Website Optimizer is a tool that nearly every internet marketer, blogger and guru find invaluable, and best of all, it’s entirely free! It can help you improve the effectiveness of your website in getting a return on your investment. By allowing you to test different versions of your site content, you can determine what will best attract users and lead them to convert on your site.
Landing pages are what will make or break your visitation. They give the world a summarized view of your blog, allowing your readers to decide immediately whether to stay or to leave.
