So what are the benefits of having a blog vs a website? Well, why not have both?
The truth is that without a blog component, many company websites are impersonal and uninviting to prospective customers and clients. Most often there is simply no effective connection made between the company and the potential customer. In addition, most websites are static (unchanging) or updated infrequently. They give readers little reason to visit again and again.
Blogs include the comment feature that allows interaction between you and readers. Better than this, any time a comment is posted to the blog, most blog platforms will also send it to you via e-mail. Then, simply by hitting Reply button, you will be conversing directly with the commenter. A blog delivering fresh new content on a regular basis results in “stickness” – the action of visitors coming back to the blog again and again. Just like any knowledgeable salesperson, you know that it’s easier and cheaper to keep a customer than it is to find a new one.
