The lawn sign is only the beginning — to reach potential home buyers and sellers, you need more powerful realtor marketing tools.
Maintaining a blog can transform an ordinary, everyday person into a local, national, or even international expert in their field.
What about Realtors?
Agents and brokers have specific knowledge about the community that can be used to demonstrate their value and expertise. Most people are not going to trust a home sale or purchase to data from a website. Realtors need to worry less about technology solutions and focus more on having a presence that proves their worth and their value!
Blogs give brokers and agents a platform for articulating their viewpoints, knowledge, expertise, and experience with clients and prospects. This expertise can be with local neighborhoods, industry trends, home values, or other information of interest. Because they are updated routinely, blogs give Realtors an opportunity to be very current regarding their activities and to tell their own stories over and over again.
If you don’t have a blog yet, please do yourself a favor and start one as soon as possible!
